Online ordering is a popular feature that many businesses offer. Whether you’re a restaurant, retailer, or service provider, you can supply customers with a better experience by accepting sales on the internet. How can online ordering grow your business?
- Makes Your Product or Service More Accessible
Many people find that they have little spare time to browse a shop. They want to find what they need and get moving. Online ordering allows your customers to shop on their terms.
A customer can place a meal order online to pick up at your restaurant on their lunch hour. They can choose menu items before their break starts, so they have more time to eat. Customers shopping for groceries or retail items can pay and have items shipped to their home or ready for pickup after work. Your product becomes more attractive because it is so accessible.
- Add Appeal with Greater Convenience
Convenience is a good way to convince new customers to come to you. Give them options so they can choose the best way to obtain your goods or services. Online ordering adds another level of convenience by giving the customer access to a virtual storefront that’s open 24 hours a day. For retail businesses that can mean letting customers make purchases anytime – even if your shop is closed.
- Quickly Adapt to Trends & Changing Markets
Today’s businesses have to be adaptable. Markets can change and events or trends could create opportunities to boost sales. A POS system that includes online ordering will make it possible to react quickly. Do you see an item you sell trending on a website or social media? Login to your POS system, start a sale, and push it out to the public to tap into those organic search results.
- Expand Your Geographic Reach
The internet ignores geographic boundaries. Online ordering will let you do the same. Customers no longer have to make the drive to your location. This gives you the ability to reach markets that you could not with a brick and mortar establishment. Sell across state lines or national borders.
- Gain More Customer Information & Insight
Harbortouch POS systems make it possible to gather valuable information and insight into your customer’s needs. Online ordering can be used to build a customer database that includes contact information and purchase history. This data can be reviewed to create targeted marketing campaigns that are more likely to yield results.
- Better Order Accuracy & Customer Satisfaction
Speed is only one part of the customer satisfaction equation. Your patrons also want to know that their orders will be accurate. Taking an order verbally or over the phone creates the potential for mistakes and miscommunication. Online ordering is more direct, allowing the customer to choose specific items and customizations from a menu or catalog. This reduces the chances of an error on your end of the transaction.
- Encourage Customers to Place Larger Orders
Some people are shy about buying all the things they want or may need more time to make a final decision on some items. Online ordering lets customers shop privately from anywhere. This eliminates the social influences that could cause them to hold back.
A hungry customer may order the extra menu items they want from home rather than while out with friends. Someone who is not sure if they are ready to buy something may be more likely to walk away if they feel pressure in-person. With internet buying, they can take as much time as they need, with no pressure, which increases your chances of a larger sale.
Now is a great time to introduce your customers to online ordering! Contact Harbortouch today to learn more about available POS systems and features.