Running a profitable hobby shop isn’t easy. There’s a lot of competition out there, with many big name retailers delving into even the smallest, most obscure niches. Amazon, in particular, is a fierce challenger, with an ever-growing list of products that have expanded into some of the areas that were once reserved for hobby shops, like tabletop gaming, trading cards, model building, miniature trains, and many more. They can offer low prices and fast or free shipping, which further narrows the cost-profit gap. What can small business owners do to keep loyal customers coming back without losing money?
Make Your POS Your Hobby Shop’s Strongest Ally
Harbortouch POS offers a best-in-class solution that’s affordable and reliable. There are a number of ways you can wow your customers using features that are built into the system.
- Keep Popular & Hard to Find Items in Stock
One of the best ways to turn first-time shoppers into long-time customers is to make sure you have popular and hard-to-find items in stock. Hobbyists can be particular about the merchandise they buy. Make sure you have the style, color, size, or franchise your customer wants with better inventory tracking. Harbortouch also offers a color/size/style matrix to manage attributes. See stock levels at a glance, so you know exactly when to reorder. Keep your back room empty and your shelves full.
- Diversify Your Collection with More Vendors
Offer customers more product options by working with multiple vendors. Harbortouch is equipped to manage all vendors in one convenient database. Get rid of the binders, notebooks, and spreadsheets you used to use to keep track of business relationships. Your vendors will appreciate how organized and easy to work with you are, and your customers will appreciate the bigger merchandise selection.
- Treat Each Customer as an Individual
Customers do not like to be treated like a walking bank account. They prefer a personalized shopping experience tailored to their needs and buying habits. Harbortouch lets you compile all customer data so you can provide each person with the best possible service. Offer targeted promotions based on past purchases. Quickly access data when customers have product questions or need assistance. Being attentive and knowing your customer is a great way to build trust.
- Incentivize Employees with Commissions
Employees will be more likely to upsell or move big-ticket items if they have the opportunity to earn a commission. Harbortouch includes employee commission tools that manage all sales and earnings easily. Offer a flat rate per sale or a percentage of the total sale or profit. Our POS lets you choose how you calculate employee commissions.
- Offer Layaway Service & Gift Receipts
Items found in a hobby shop are often gifts or luxury purchases. Give customers the extra services they need like gift receipts and layaway. Harbortouch supports both, so you can manage it all and keep clear records of each transaction. Record each payment made on a layaway order. The system will automatically adjust stock levels to remove layaway items or add quantities back in if the order is canceled.
Give Your Hobby Shop an Edge with Harbortouch POS
The right point of sale system can completely change the way you do business. Harbortouch POS will optimize your hobby shop so you can work efficiently and with customer service in mind. Gain insight with reports, offer customers a better experience and make your store stand out in a growing sea of competition. Harbortouch POS is available now and can help make this year your hobby shop’s best yet!